"This application is designed to appeal to all those international fans who regularly visit our Facebook page," says Michael Bock, Head of Mercedes-Benz Classic. "'My Mercedes-Benz Museum' is an entertaining way for users to view the Mercedes-Benz Museum content and call up interesting background information on our fascinating range of vehicles."
With the 'My Mercedes-Benz Museum' application, Facebook users are just a few clicks away from their own museum. There are two options available for this: they can either create their own exhibitions using three of over a hundred exhibits; or they can select three favourites from a proposed topic pool. Car enthusiasts should find the in-depth information and picture galleries that accompany the individual exhibits of particular interest. Clicking the vehicle photo opens a new window containing further information, pictures, and links to YouTube videos and the Mercedes-Benz Classic Wiki. It's also possible to view other users' exhibitions, tell friends about specific exhibits and compare top exhibits with other users. A ranking of the most active users is also included to encourage a little competitive spirit. Plus new exhibits and topics are added to the application on a regular basis to keep it fresh and exciting.
Although the application has only been online for a matter of days, several hundred 'curators' have already signed up. Top favourites among the vehicles include two racing cars: the 300 SLR from 1955 developing over 300 hp (222 kW), also known as the 'Uhlenhaut-Coupé', and the 'Evo II' – the 373 hp (274 kW) AMG Mercedes 190 E 2.5-16 Evolution II DTM touring car which Klaus Ludwig piloted to victory in the 1992 German Touring Car Championship.
The Mercedes Benz Museum has been on Facebook since 2009 and currently has over 29,000 fans.