Daimler AG founded a special umbrella organization as the link between the company and the individual brand clubs throughout the world. This organization is active on a global scale, addressing all the matters which relate to our brand clubs. It also maintains close contacts with the workshop, the replacement parts department, the vehicle trading department and the archives of Daimler AG.

The organization supports the clubs in strategic and conceptual issues relating to the cooperation with the company or the respective national sales organizations, and is committed to the expansion of the club scene. This means that a club recognized by us is protected against non-authorized clubs in the same country, and receives support in coping with its relevant tasks.

We support individual clubs with advice and engage in a dialogue with all involved in planning the future together. A recognized club is a partner for us, and its members are ambassadors of the Mercedes-Benz brand.

The goal of club management is to structure the worldwide club scene while at the same time ensuring the clubs’ unrestricted autonomy. Only independent and strong partners are loyal supporters of our common aims.

The public presentation of historical true-to-the-original vehicles is a significant part of our club activities which comprise first and foremost events, exhibitions and trade fairs, Concours d’Élégance, vehicle presentations, rallies and historical races.

Corporate Identity in the sense of a shared appearance does not mean uniformity. In communication, however, adherence to the CI rules clearly has to be recognizable. We therefore set standards with the aim of ensuring that the large community is capable of conveying messages harmoniously and convincingly in an appropriate form. To this end, proposals, strategies and tools are elaborated which facilitate the clubs’ work.

The Mercedes-Benz clubs have organically grown over the years – mostly on their own accord without any involvement by the Stuttgart-based company. This development is impressive but also calls for guidance. Today, the clubs represent a worldwide asset whose professional coordination by our club organization is indispensable.