76,000 people around the world belong to one of over 80 clubs, through which they share their passion for Mercedes-Benz vehicles with like-minded enthusiasts. These clubs help to keep the heritage of the Mercedes-Benz brand alive and are supported in their efforts by Mercedes-Benz Club Management.
A characteristic feature of these Mercedes-Benz brand clubs is the pronounced sense of community that they engender. Their members are committed to maintaining a consistent image around the world, a sense of tradition and loyalty towards the brand.
It goes without saying that every single member does his or her best for their club and for the Mercedes-Benz brand. Nevertheless, there will be occasions when particular individuals stand out for their very special contribution. These members may be nominated by another club member to receive the coveted Silver Star Award.
The criteria for a nomination may be strategic or operational in nature, or even emotional: the overcoming of severe difficulties when setting up a club can be just as valid as the demonstration of particular fairness in dealings with others. The award is a mark of the company's support, appreciation and gratitude towards clubs and their members and serves to increase motivation, recognise loyalty and further strengthen relationships.
Each member of an authorised Mercedes-Benz Club may put forward the name of another club member for the award once a year. A Mercedes-Benz Museum committee will then give its final approval to these proposals. The decision will be made at the Presidents’ Meeting of the international Mercedes-Benz clubs. The award recipient is presented with a certificate, a sculpture and the coveted Silver Star to be worn on a jacket or suit.